RHEA WONG

Live 2-hour workshop · OCT. 22

RHEA WONG

Live 2-hour workshop · OCT. 22

Two hours.

Ten prospects.

Ten donor conversations started.

A live, hands-on workshop for nonprofit leaders who know the big gifts are sitting in their database and have no system for finding them. No prospect research, no cold lists. You'll work from the donors who already give to you, and you'll send real notes to real donors before we log off.

Donor recordExample
Loyal December donorGives every year-end appeal · 8 years
Annual gift$1,000
Lifetime giving$8,000
Filed asMaxed out
Asked for moreNever
READY

Live Oct. 22, 1–3 PM ET · $97 · 7-day replay included

Two hours.

Ten prospects.

Ten donor conversations started.

A live, hands-on workshop for nonprofit leaders who know the big gifts are sitting in their database and have no system for finding them. No prospect research, no cold lists. You'll work from the donors who already give to you, and you'll send real notes to real donors before we log off.

Donor recordExample
Loyal December donorGives every year-end appeal · 8 years
Annual gift$1,000
Lifetime giving$8,000
Filed asMaxed out
Asked for moreNever
READY

Live Oct. 22, 1–3 PM ET · $97 · 7-day replay included

ADMIT ONE · LIVE ON ZOOM

The Major Gift Pipeline Build

----------------------------

Date...................Thursday, October 22nd at 1pm ET

Time...................................1:00 to 3:00 PM ET

Format.............................Hands-on, camera on

Replay................................7 days, buyers only

----------------------------

$97/seat

Live Oct. 22, 1–3 PM ET · $97 · 7-day replay included

Sound familiar?

You have major gifts.

You don't have a system.

This one is for the executive director or development director whose donor file looks healthy from the outside. You have loyal donors. You have a year-end number to hit. What you don't have is a way to tell which of those donors is ready for a bigger conversation. So every fall the list gets built the usual way: pull the wealthiest names, send the appeal, and wait. Crickets.

Picture the donor who has given $1,000 every December for eight years. She gets a thank-you and a receipt every year, and without anyone deciding it, she's been filed as maxed out.

Your reports call her a $1,000 donor. I'd call her a donor nobody has asked.

This is not your fault. Nobody handed you a way to sort donors by who is ready instead of who is rich, and a wealth screen can't tell you that. I learned this the hard way running Breakthrough New York, chasing the big names and coming up short until I started asking a different question.

In two hours, you'll ask it too.

In this 2-hour workshop

You leave with the work done,

not a to-do list.

Every build is a short teach from me, then a timed work block for you. No teach runs past 10 minutes. When the timer's on, I stop talking.

Build 1

Find them

Flag the donors on your list who've been quietly treated as done. Most people find 15 to 25 on the first pass.

Build 2

Sort them

Rank your flagged donors by readiness, not wealth, and land on a shortlist of your top 10, each with a written reason.

Build 3

Start the conversation

Write a short personal note to each of your ten, and hit send while we're together. The first one we send as a room, on a countdown.

Build 4

Score your system

Rate your whole major gift program on one page, so you know exactly which pieces are working and which ones aren't.

Live Oct. 22, 1–3 PM ET · $97 · 7-day replay included

By end of day you'll have

Ten names. Ten reasons.

Ten notes sent.

My top 10 shortlistFilled in live, during the session
  1. 01
  2. 06
  3. 02
  4. 07
  5. 03
  6. 08
  7. 04
  8. 09
  9. 05
  10. 10
10

A ranked shortlist of donors, each with a written reason they made the cut.

10

Personal notes already in your donors' inboxes, each one inviting a donor to tell you why they give.

10 prospects identified · 10 reasons documented · 10 donor notes sent

When the replies come in, you'll learn more about these donors in a week than your CRM has told you in five years.

Live Oct. 22, 1–3 PM ET · $97 · 7-day replay included

Sound familiar?

You have major gifts.

You don't have a system.

This one is for the executive director or development director whose donor file looks healthy from the outside. You have loyal donors. You have a year-end number to hit. What you don't have is a way to tell which of those donors is ready for a bigger conversation. So every fall the list gets built the usual way: pull the wealthiest names, send the appeal, and wait. Crickets.

Picture the donor who has given $1,000 every December for eight years. She gets a thank-you and a receipt every year, and without anyone deciding it, she's been filed as maxed out.

Your reports call her a $1,000 donor. I'd call her a donor nobody has asked.

This is not your fault. Nobody handed you a way to sort donors by who is ready instead of who is rich, and a wealth screen can't tell you that. I learned this the hard way running Breakthrough New York, chasing the big names and coming up short until I started asking a different question.

In two hours, you'll ask it too.

ADMIT ONE · LIVE ON ZOOM

The Major Gift Pipeline Build

----------------------------

Date...................Thursday, October 22nd at 1pm ET

Time...................................1:00 to 3:00 PM ET

Format.............................Hands-on, camera on

Replay................................7 days, buyers only

----------------------------

$97/seat

Live Oct. 22, 1–3 PM ET · $97 · 7-day replay included

In this 2-hour workshop

You leave with the work done,

not a to-do list.

Every build is a short teach from me, then a timed work block for you. No teach runs past 10 minutes. When the timer's on, I stop talking.

Build 1

Find them

Flag the donors on your list who've been quietly treated as done. Most people find 15 to 25 on the first pass.

Build 2

Sort them

Rank your flagged donors by readiness, not wealth, and land on a shortlist of your top 10, each with a written reason.

Build 3

Start the conversation

Write a short personal note to each of your ten, and hit send while we're together. The first one we send as a room, on a countdown.

Build 4

Score your system

Rate your whole major gift program on one page, so you know exactly which pieces are working and which ones aren't.

Live Oct. 22, 1–3 PM ET · $97 · 7-day replay included

By end of day you'll have

Ten names. Ten reasons.

Ten notes sent.

My top 10 shortlistFilled in live, during the session
  1. 01
  2. 06
  3. 02
  4. 07
  5. 03
  6. 08
  7. 04
  8. 09
  9. 05
  10. 10
10

A ranked shortlist of donors, each with a written reason they made the cut.

10

Personal notes already in your donors' inboxes, each one inviting a donor to tell you why they give.

10 prospects identified · 10 reasons documented · 10 donor notes sent

When the replies come in, you'll learn more about these donors in a week than your CRM has told you in five years.

Live Oct. 22, 1–3 PM ET · $97 · 7-day replay included

Before you register

This is a workshop,

not a webinar.

Here's what to bring.

01

An export of your top 50 current and past donors by lifetime giving, with last gift date and amount.

02

Email access to those donors, open in another tab.

03

Two full hours, camera on, notifications off.

If you plan to have this running in the background while you answer email, save your $97. You won't get the result, and the result is the whole reason to come.

Before you register

This is a workshop,

not a webinar.

Here's what to bring.

01

An export of your top 50 current and past donors by lifetime giving, with last gift date and amount.

02

Email access to those donors, open in another tab.

03

Two full hours, camera on, notifications off.

If you plan to have this running in the background while you answer email, save your $97. You won't get the result, and the result is the whole reason to come.

Real talk

"Wait, I'm sending emails live?"

Yes. That's the point.

I can already hear some of you: "What if they think it's weird?" Nobody has ever gotten a complaint for asking a donor why they care. The worst case is no reply. The usual case is a long one.

You won't be using a template, and you won't be asking anyone for money. If your emails need approval before they go out, you'll draft all ten and schedule them for the next morning.

Real talk

"Wait, I'm sending emails live?"

Yes. That's the point.

I can already hear some of you: "What if they think it's weird?" Nobody has ever gotten a complaint for asking a donor why they care. The worst case is no reply. The usual case is a long one.

You won't be using a template, and you won't be asking anyone for money. If your emails need approval before they go out, you'll draft all ten and schedule them for the next morning.

Your host

Rhea Wong

Rhea ran Breakthrough New York for twelve and a half years, which means she's made most of the major gift mistakes you're trying to avoid. She's spent 20 years in fundraising, coached more than 400 nonprofit leaders, hosts the Nonprofit Lowdown podcast, and wrote Get That Money, Honey.

Her work is consent-based: donors are partners, not targets, and the best major gift prospects are the people who already love you.

  • 20 years in fundraising

  • 400+ leaders coached

  • 400+ podcast episodes

  • Author

Live Oct. 22, 1–3 PM ET · $97 · 7-day replay included

Your host

Rhea Wong

Rhea ran Breakthrough New York for twelve and a half years, which means she's made most of the major gift mistakes you're trying to avoid. She's spent 20 years in fundraising, coached more than 400 nonprofit leaders, hosts the Nonprofit Lowdown podcast, and wrote Get That Money, Honey.

Her work is consent-based: donors are partners, not targets, and the best major gift prospects are the people who already love you.

Live Oct. 22, 1–3 PM ET · $97 · 7-day replay included

© All Rights Reserved.

©Rhea Wong Consulting. Privacy Policy | Terms of Service

© All Rights Reserved.

©Rhea Wong Consulting. Privacy Policy | Terms of Service