Giving Tuesday, But Make It Major Gifts Workshop
A live, hands-on workshop that gives you a plan for how to identify and close major gifts through your Giving Tuesday campaign!
This 60-minute workshop will show you how to shake loose and take action on Major Givers this giving season.
You will receive a playbook to layer a major-gifts track onto your Giving Tuesday campaign. Learn how to book meetings, move real money, and leave with a sprint plan.
Giving Tuesday, But Make It Major Gifts Workshop
🗓 Date: Tuesday, November 11th
⏰ Time: 1:00 PM ET
📍 Location: Live on Zoom (no replay)
Hosted by Rhea Wong, Nonprofit Lowdown
💡 WHY THIS MATTERS (Giving Tuesday Edition)
Giving Tuesday is the Super Bowl of donor attention.
Everyone’s watching. Boards show up. Urgency is baked in.
Instead of blasting “DONATE NOW” like everyone else, learn how to turn those signals into meaningful major-gift conversations, and co-design proposals donors actually want to fund.
You’ll love this if you want to:
✅ Add a major-gifts lane to Giving Tuesday without derailing annual giving
✅ Prioritize your top 20 and move them forward in 10 days
✅ Swap “just checking in” for confident, human invitations
✅ Give your board 3 micro-assignments that actually move money
WHAT YOU’LL LEARN
Step-by-step 30-day playbook
→ Playbook to turn Giving Tuesday traffic into permission, booked meetings, proposals, and closed gifts.Build your Top 100 prospect list
→ How to identify and build your Top 100 prospect list in 60 minutes using proven segmentation and qualification techniques.Annual Giving vs. Major-Gift Track: How to Maximize Your Results
→ The difference between annual giving “blasts” and a focused major-gift track and how to run both in parallel for maximum results.Major Gifts Toolkit: Everything You Need to Spark Conversations and Close Gifts Fast
→ Ready-to-use scripts, templates, and checklists to spark interest, book donor briefings, and advance opportunities quickly.
You’ll leave with:
🧾Concrete action plan, practical resources, and confidence to lead your organization’s most successful Giving Tuesday yet.
WHO THIS IS PERFECT FOR...
Executive Directors and Nonprofit Leaders ($2M–$20M orgs) who are ready to diagnose and fix pipeline shortfalls to hit ambitious revenue goals.
Development Directors / MGOs who want to reboot their major-gifts program.
Board fundraising chairs who want clarity around fundraising (and less cringe), to help encourage leadership in this area.
THIS IS NOT FOR....
Folks chasing small-dollar tactics.
This is a major-gifts operating system that runs alongside your Giving Tuesday push!
What Leaders Like You Are Saying
I don't if it was just the magic of being blessed by Rhea but my org will finally be operating a budget year in which we are fully in the black for the first time since i started this role!! I magically received a 10K donation from a brand new Donor last month, and who is already engaging with us energetically, and I just learned today, that a new prospective foundation is recommending a $200k over 2 year grant for us !! We finally did it! Today is an incredible day.
- Chris
My responses and appreciation of your work are genuine. Our investment in your program was pivotal for Breakthrough Sacramento. I can honestly say I walked in unsure of myself, and stepped out with direction and optimism that translated into real results. We went from a budget of less than $300k to serve 125 students, to more than $700k ($1m in 2026) and 350 students.
- Faith G
We have received two major gifts that are among the largest the organization has ever received, as well as a number of additional gifts. We are delighted to report that we have been able to raise more money in the last quarter of this year that we were able to raise in the entirety of 2020.
-Rosemary
Ready to transform your Giving Tuesday results?
Save your seat now and leave with a plan to take action on major givers this giving season, not just the small Giving Tuesday givers.
💬 ABOUT RHEA
Rhea is a former Executive Director who knows the pressure of chasing gifts, grants, and gala RSVPs. After years in the trenches, she developed a major gifts strategy that helped her close transformational gifts—without selling her soul in the process.
Today, she teaches nonprofit leaders how to step into the role of Philanthropic Advisor—co-creating aligned, high-value donor relationships that feel good for everyone.
Her clients have raised millions using her simple, donor-first approach—and in this workshop, she’s sharing the framework that started it all.
📚 Author of Get That Money, Honey
⚙️ Creator of BAG™ and ABLE™ framework
