Find, Nurture, &
Convert Major Donors
Who Give 5 and 6-Figure Gifts–on Repeat & On your Own time
With the "Get That Money, Honey" Nonprofit Kit!
What if I told you you could have
a robust individual gifts program
that will 2x, 5x, or even 10x your budget
with your team, on your own timeline?
But to get there, you need a TRANSFORMATION.
The kind that empowers you to make BIG ASKS that result in BIG GIFTS…
Nonprofit Leader,
The most successful NPOs have a robust and thriving individual gifts program.
But your individual gifts are looking more gimpy than grand.
$100 dollars here; $50 there.
It’s a drop in the bucket toward funding the impact you want to create in your community.
And the problem is without BIG GIFTS from enthusiastic donors, you may never find the financial stability your NPO needs to thrive.
The truth is I've seen one non-profit leader after another crash and burn under the weight of the organization’s monetary needs and the lofty expectations of their board.
Just like you, they embarked on a noble mission to change the world, but–because they lacked proper fundraising training, structure, and support–
they not only failed, they gave up.
So where did they go wrong?
They wasted precious time chasing hard-to-get grants only to be weighed down by unreasonable restrictions and financial obligations.
They spent resources and energy doing outreach, making reels, going live, and showing up on social media every day to grow an online presence that didn’t convert more than $5 and $10 gifts.
They forgot about the human element of philanthropy and became transactional instead of relational in their 1:1 fundraising.
And the worst part is–the resources were always there for the taking...
All they had to do was ASK!
That Why I created a solution...
"Get That Money, Honey"
Nonprofit Kit
This is a self-paced 6-module fundraising training course packed with actionable tools, templates, and resources to demystify major gift fundraising and re-energize you and your team to accomplish the mission.
"Get That Money, Honey" Nonprofit Kit is a course for you and your team to teach highly effective, relationship-centric fundraising that will fuel the rapid growth of your individual gifts program.
Big Asks = Big Results
Get access to weekly online lessons that you can view at your convenience. Participate in a 90-minute weekly group coaching session to review work and workshop your specific challenge.
By the end of Fundraising Accelerator, you’ll have a clear plan of attack to boost your individual fundraising, Your also get lifetime access to our alumni community, and lifetime access to course materials, ongoing free monthly drop-in sessions with me and masterclasses with experts in the field.
We meet online weekly for 90 minutes for 9 weeks. Participants also have access to a Slack channel to ask questions throughout the session, lifetime access to the content and all updates, lifetime access to our Slack channel and lifetime access to monthly drop-in sessions.
The program is designed to give you tangible wins that produce unstoppable momentum for your organization.
By the end of the program, you WILL:
Understand your donor avatar so you can stop chasing down leads that just aren't that into you.
Do at least 1 Big Ask so you can take safe action while having the ongoing support of your peers and coaches.
Complete your donor workflow. I'm talking SOPs and automations mapped out so you can confidently acquire and cultivate donors.
Plan a community dinner so you can stop the excuses and start building rapport! It only takes one successful dinner to set up a repeatable recipe for all the dinners to follow.
Increase donor giving. Yes, you will see real, monetary gains when you stick to the program and complete the actionable steps.
Big Asks = Big Results
"Get That Money, Honey" Nonprofit Kit is designed to give you and your team tangible wins that produce unstoppable momentum for your organization.
By the end of the course, you WILL have the tools to:
Understand Your Donor Avatar.
Stop chasing and start strategically attracting leads who have ample funds and affinity for your mission (i.e. you will cultivate partners in the work who are instrumentally involved and give financially to your NPO’s success).
Attempt And Perfect Your First Big Ask.
Experience the difference between transactional and relational funding and get that first big payoff to grow your individual gifts program. When you ask, you win–no matter the outcome.
Complete your donor workflow.
Let me say it again: Fundraising should NOT be a mystery. Using the SPACE method, you’ll create SOPs and automations that give you the framework and the confidence to find, nurture, and convert major donors on repeat.
Plan A Successful Community Dinner.
We’ll walk you through my proprietary “Community Dinners” so you can tangibly grow your leads and cultivate community all while padding your operations budget by inspiring repeat major gifts. 😉 This is not a test. You will plan and execute your first community dinner and nail it!
Increase Donor Giving.
Yes! You will see real monetary gains when you stick to the program and complete the actionable steps. Like more than 98% of my students - you will 2X, 5X, and even 10X your budget by the program’s completion.
Instead of begging for bucks, you’ll finally be able to unlock 4, 5, and 6-figure gifts while empowering major gift donors as partners in the life-changing work of your NPO.
"Rhea's fundraising accelerator helped me gain a new perspective on fundraising--one that is centered on authenticity and connection. I came away from the program equipped with stronger sense of focus and confidence, and an arsenal of tools to take my fundraising to the next level. Indeed, the actionable steps helped me achieve stronger results from the very first session. I can't recommend the program enough."
--Lily Chang
MAJOR GIFT FUNDRAISING DOESN’T HAVE TO BE A MYSTERY.
8 KEY MODULES TO ACCELERATE YOUR FUNDRAISING
#1 Money Mindset
• Identify the emotional and mental blocks that hold you back from
being an effective fundraiser.
• Learn strategies to overcome
your anxiety about fundraising.
#2 POWER + MONEY
• How race, class, gender and power
influence fundraising.
• How to reframe fundraising as partnership, not as supplication.
#3 MESSAGE
• Assess your current marketing
materials for effectiveness. Do your
website and materials truly convey
the excitement of what you do?
• Learn the keys to what makes a
remarkable brand so you can stand
out from the crowd.
• Tell your compelling story to move
and inspire.
#4 MARKET
• Who are your donors and why do
they give?
• Specifying a major donor threshold.
Identify and pinpoint the values that
motivate donors to your cause.
Organize and segment your donor
list to develop targeted strategies.
#5 STORY TELLING
• Learn how to tell a compelling story
to engage potential partners.
Understand WHY stories trigger
• Empathy. Practice and fine-tune
your story using a proven framework.
#6 Methodology
• Create basic workflows and
processes for acquiring, cultivating,
soliciting and retaining donors.
• Figure out the metrics that matter.
Codify your practices so that you
can train and delegate to other
members of your team.
#7 management
• Enable your team to engage in fundraising in order to create a culture of philanthropy.
• Activate and mobilize your board to get involved in fundraising.
#8 Major Gift Ask
• Avoid the most common mistakes when you land the meeting.
• What to say and how to say it in order to build relationships and partnerships with major donors.
8 KEY MODULES TO ACCELERATE YOUR FUNDRAISING
#1 Money Mindset
• Identify the emotional and mental blocks that hold you back from
being an effective fundraiser.
• Learn strategies to overcome
your anxiety about fundraising.
#2 POWER + MONEY
• How race, class, gender and power
influence fundraising.
• How to reframe fundraising as partnership, not as supplication.
#3 MESSAGE
• Assess your current marketing
materials for effectiveness. Do your
website and materials truly convey
the excitement of what you do?
• Learn the keys to what makes a
remarkable brand so you can stand
out from the crowd.
• Tell your compelling story to move
and inspire.
#4 MARKET
• Who are your donors and why do
they give?
• Specifying a major donor threshold.
Identify and pinpoint the values that
motivate donors to your cause.
Organize and segment your donor
list to develop targeted strategies.
#5 STORY TELLING
• Learn how to tell a compelling story
to engage potential partners.
Understand WHY stories trigger
• empathy. Practice and fine-tune
your story using a proven framework.
#6 Methodology
• Create basic workflows and
processes for acquiring, cultivating,
soliciting and retaining donors.
• Figure out the metrics that matter.
Codify your practices so that you
can train and delegate to other
members of your team.
#7 management
• Enable your team to engage in fundraising in order to create a culture of philanthropy.
• Activate and mobilize your board to get involved in fundraising.
#8 Major Gift Ask
• Avoid the most common mistakes when you land the meeting.
• What to say and how to say it in order to build relationships and partnerships with major donors.
What’s the big idea?
My patented SPACE methodology guarantees a transformative learning and doing experience that makes fundraising as natural as taking up space in your role as executive director.
State of Mind - A healthy money mindset is the foundation of a successful fundraising strategy.
Process - Your organization needs bespoke processes that are tailored to your donors and your organization’s demands. We’ll dive into your data so you can finally KNOW what your donors want and need. we will plan your major gift threshold, identify SOPs and KPIs, and create a process for finding, nurturing, and converting major donors that works again and again and again.
Assets - Are your current assets helping or hurting your outreach? We will analyze your visibility to ensure that your website, social media, and messaging truly speak to and ATTRACT your ideal donor.
Community - Your community (staff, donors, board, and volunteers) is the lifeblood of your organization. Treat them well! We will create automations to simplify their day-to-day obligations; identifying ways to support your staff, donors, and board; and creating a plan of action for changes you and your organization are going to make.
Engagement - If you want to create and nurture loyal donors, you have to engage! We will walk you through my proprietary method of “Community Dinners.” We will give you the roadmap to create your own community dinners that not only engage the community but inspire them to give major gifts on repeat.
That’s the big picture, but here are the details….
"Get That Money, Honey" Nonprofit Kit is a self-paced course for you to take with your team with 9 video-based modules and resources
Module 1: Money Mindset
Why is Money Mindset Important?
Fear + Your Brain
How Do I Know If I Have A Scarcity Mindset?
Where Does Scarcity Mindset Come From?
How Do I De-Program Myself?
Module 2: Community Dinners
Introduction
What is a Community Dinners
Why Community Dinners?
How to Arrange a Community Dinner?
Who to Invite to Community Dinner?
When to Have a Community Dinner?
Where to Host a Community Dinner?
Module 3: Your Donors
Introduction
Why Do People Donate?
Dating Your Donors
Your Assignment
Module 4: Messaging
Messaging Intro
Why Should I Donate? + worksheets
Why Should I Donate to YOU?
What Do You Want Me to Feel?
What Do You Want Me to DO? Call to Action
Biggest Website Mistakes
Understanding Your Donor Pipeline
Fundamentals of Email List-Building
Masterclass Website Critique
Module 5: Methodology
Introduction
Why Workflows?
Identification Tactics
Using LinkedIn to Prospect
Qualification6. Cultivation
Solicitation
Stewardship/Recognition
Metrics and Automation
Homework
Masterclass: Fundraising Systems
Masterclass: Deep Dive on Survey + Invitation Strategy
Module 6: Storytelling
Overview
Why Stories?
What do you want your listener to do?
Story of Self
Story of Us
Story of Now
Linking It Together
Module 7: Major Donor Ask
Introduction
Ask Good Questions
Shut the F*%$ Up
Get That BDE (Big Donor Energy)
Story of Self, Us, Now
Ask Culture vs. Guess Culture
Before the Ask
The Ask
Anatomy of an Ask : Deeper Dive
Rhe-ology: My Catchy Phrases
Module 8: Money, Power, & Race
Organization Values
Developing a Personal Fundraising Philosophy.
White Allyship
Masterclass: Fundraising as a woman of color
Masterclass: Power, Race, and Fundraising
Module 9: Your Board
Introduction
Role of the Board Chair and Development Committee
5 Most Common Reasons Your Board is Not Fundraising
They Don’t Know They’re Supposed to.
They have money baggage (like all of us)
They Don’t Know What to Do
But "Get That Money, Honey" Nonprofit Kit is not just a course…
You'll have exclusive access to:
The Get That Money, Honey community group
AND
My Large Community I've been building for years now (with everyone who has ever been in my programs!)
Plus, you'll get:
6 modules (videos, replays, workbooks, templates, and more)
1 co-working call/month with Shay our Expert Community Manager
5 to 10 "Get That Money, Honey" Books shipped straight to you, for you and your team
Total Value of the program is $15,500!!
The 2024 pricing for "Get That Money, Honey" Nonprofit Kit
is $1,497 or $525/m for 3 months!!
I'm confident that this course is the answer to your late-night prayers of desperation.
(Believe me. I've been there too.)
"Get That Money, Honey" Nonprofit Kit is different than anything you’ve tried before; the numbers don’t lie.
When we offered this same program as a 9-week accelerator, our participants reported incredible results.
84% said they feel more confident in fundraising.
100% feel that they have acquired new skills to help them fundraise.
94% said they would recommend the program to a friend.
96% said that the strategies they learned are actionable.
91.8% rated this program higher than other programs that they have done.
But that's not all they had to say...
testimonial
Here’s what my clients have to say…
⭐⭐⭐⭐⭐
"Rhea's class was tightly run, well-organized, interactive and extremely informative. She gives you the information, the tools, the blueprint, the practice and follow up. As a brand new organization with little experience in non-profits, it was an invaluable course. I'm in a completely different place than I was before this class."
-Yukari Kane, co-founder and co-executive director of the Prison Journalism Project.
⭐⭐⭐⭐⭐
"The Fundraising Accelerator provided me an opportunity to workshop ideas in an educational and productive way with colleagues. The asynchronous content supplemented with our live sessions pushed my thinking about how to do this work differently. The experience was not about theory; it was about taking action and implementing new practices that will best support our organizations and the communities that we serve as nonprofit leaders."
- Marvin Vilma
⭐⭐⭐⭐⭐
"This program helped me to reflect on how my own baggage around money plays a major part in how I see my work as a fundraiser. Be prepared to unlearn a few things and have a positive mindset shift around fundraising that enables you to see the work differently and have greater success. Having a cohort of other professionals who are open to being vulnerable and learning from one another is just another bonus to what makes this program so awesome."
- Drine Paul
⭐⭐⭐⭐⭐
"Money mindset, story-telling, and relationship building are the three lessons that have stuck with me the most. I'm a nerd and obsessed with competent management, so the CRM, the donor cultivation cycle, the board management pieces, I loved those. But it is what I learned the most from was the lessons on how we even think about money - our beliefs! That paired with the Jeffersonian Dinner, which made me reflect critically about how I build and maintain relationships. Our thinking and identity impacts the way we tell stories; and what stories we tell."
-Michael Partis
⭐⭐⭐⭐⭐
Accelerator participants. See, I had read books and taken trainings on fundraising before, but none of these resources have come close to the support I now have from a community of people who understand what it takes to succeed and who I can rely on from now on to become an even more effective agent of change."
-Deborah Chang
⭐⭐⭐⭐⭐
“The word "unlock" comes to mind when thinking of how much I learned in Rhea Wong's fundraising accelerator. The capacity and the willingness was there for all of us, and Rhea was able to create a space to get over our money baggage and make way for more confidence in process and purpose. The coaching plus the peer-to-peer learning was the perfect combination to make things stick."
-Kerri Hoffman
⭐⭐⭐⭐⭐
"Rhea's fundraising accelerator program had the right amount of kick in the pants; resources and tools; laughter, camaraderie, and hope to make you feel like not only do you NEED to follow her patented fundraising plan, but that you CAN. Thanks Rhea!”
- Christine Harley
⭐⭐⭐⭐⭐
"The chance to develop a community of fellow nonprofit leaders was so valuable. It gets lonely at the top and this cohort has been - and continues to be - a much-needed supportive group."
- Karen Sippel, Managing Director, African Women Entrepreneurship Cooperative
Hey, Friend,
I know you’re tired of chasing dollars from donors who just aren’t that into you.
In my 20 years of fundraising, I learned the hard way: desperation is a stinky perfume.
Unlike other consultants, I’ve been in the trenches. As a young, inexperienced executive director, I made all the mistakes so you don’t have to. And then I built up a multi-million dollar nonprofit from nothing.
This program is the culmination of everything I’ve learned over 20 years of fundraising and dynamic organizational growth.
I’ve personally spent tens of thousands of dollars on my professional development and distilled everything down to an easy-to-digest 6-month group coaching program designed to help you find, nurture, and convert major donors who have an affinity for your mission and give BIG.
We all know it's lonely at the top, but it doesn't have to be.
Join hundreds of nonprofit leaders and implement a proven strategy for fruitful individual major gift fundraising.
Purchase "Get That Money, Honey" Nonprofit Kit Today!
FAQ's
When is it?
We will meet virtually every Thursday at 12pm-1pm EST. You will receive a calendar with all the call details upon signup. Between calls, you have access to our Slack channel which is monitored by Rhea and other coaches to provide ongoing support.
Is it virtual?
Yes. We will meet on Zoom so you can be anywhere in the world.
Will calls be recorded if I can’t make it?
Absolutely. Every call will be recorded and posted within 24 hours so you can review it if you missed it or replay it at your leisure. We will also provide transcripts and audio recordings so you can listen on the go.
The timing doesn’t work for me right now. Will this be offered again?
We will offer this every 8 weeks, but if you need to raise more money now I would suggest joining sooner rather than later.
How do I know this will be a good use of my time and money?
Ultimately, this will only work if you implement the strategies and do the work. We’ve created content, frameworks, templates, and accountability to help keep you on track. If you do the work, we have seen our students regularly 2x-10x their current fundraising.
Who’s this for?
This is designed for Executive Directors and Development Directors of organizations that are ideally between $250K-$3M per year in private revenue and are looking to establish a major gift program. You should have individual gifts already. This program is specifically designed for individuals and major gifts so we will not cover topics such as grantwriting, event fundraising, or corporate sponsorships.
Why?
The numbers show that 73% of all philanthropic giving is given by individuals and that 80% of budgets are given by 20% of donors. Therefore, I focus on the 20%.
Do you have a refund policy?
If you enroll and you find that this is not for you, you can receive a full refund within the first two weeks of the program. I just ask that you communicate early and often about what’s working or not for you.
