For nonprofit leaders under $500K ready to build a real individual giving program
Build the individual giving system now.
Grow it into major gifts later.
You don't need more grants or another gala.
You need a repeatable system for finding, keeping, and growing individual donors,
the foundation every major gifts program is built on.
You have a handful of good donors.
A small list you don't email enough.
A mission you'd run through a wall for.
What you don't have is a system.
So giving comes in fits and starts.
$50 here, $100 there, a year-end push, then crickets.
Someone gives once and disappears because there's no plan for what happens next.
You're doing the work of a development department by yourself, and you can feel the ceiling.
Major gifts grow out of a healthy individual giving program: donors who know you, hear from you, and have been moved up a ladder you've built. Skip that, and chasing big gifts just burns you out faster.
The KIT builds the foundation of individual giving first.
Get that right, and the major gifts will follow.
Where Things Go Wrong
Nonprofits chase restricted grants and burn months on applications instead of building a donor base they own.
They post on social every day to grow an audience that never converts past $5 and $10 gifts, because there's no journey to move people along.
They go straight for the big ask with donors who barely know them, because nobody taught them the steps that come first.
The resources were always there.
They just didn't have the system to turn a $50 donor into a $500 one, and a $500 donor into something far bigger.
.
KIT is where you build that foundation.
By the end of the KIT, you'll have built:
A donor journey that runs. Identify > qualify > cultivate > solicit > steward. AKA, the repeatable path that turns first-time givers into loyal donors instead of one-time transactions.
A visibility engine. Email, social, and storytelling working together so your donors actually hear from you and want to give again.
Your first real asks. Instead of six-figure cold asks that land all wrong, you'll have the tools to make the right asks to the right donors at the right time.
A board that helps. Including your first community dinner and the emails that get them off the bench.
A foundation that scales. A system documented well enough that it grows with you into major gifts, when your donor base is ready for it.
Your KIT Journey
Six months. One system you actually run.
The 30-Minute Setup
Watch orientation, download workbook, block calendar, pull your top 20 donors.
You leave with: orientation watched + top 20 list pulledMindset & Time
Fix the money story. Find the 20 percent of work that drives revenue.
You leave with: money block named + top 5 donors chosenMessaging, Story & Visibility
Build the visibility engine. Three stories every donor needs: Self, Us, Now.
You leave with: a rewritten donate page + your Story of SelfYour Donor Journey
Identify, qualify, cultivate, solicit, steward. Make the ask. Track it.
You leave with: a donor map, one coffee booked, and a weekly scoreboard you actually fill inBoard Engagement
Get the board off the bench. Plan your first Jeffersonian Dinner.
You leave with: a board action plan + first dinner on the calendarImplementation
Run the system. Work the scoreboard. Host the dinner. Final call.
You leave with: a running system, real momentum, and the next quarter mappedBonus Resources
Access to exclusive masterclasses and tools.
Includes: year-end giving strategies, monthly giving setup, grants resources, planned giving guides, website templates, and moreWHO THIS IS FOR
This is for Executive Directors and Development Directors of nonprofits doing $500K or less in annual revenue, with fewer than 100 individual donors, who are ready to build a real individual giving program from the ground up.
You might have a couple of good donors, maybe one gift you'd call major.
What you don't have yet is the system to grow it. That's exactly what the KIT builds.
Not for you if: you're a $2M+ shop with a development team and a working pipeline already. You'd be ready for the next level up, not this.
The Get That Money, Honey KIT is a 6-month program packed with actionable tools and monthly live group coaching. It's everything you need to build a real individual giving program from exactly where you're starting from.
Big Asks = Big Results
Get access to weekly online lessons that you can view at your convenience. Participate in a 90-minute weekly group coaching session to review work and workshop your specific challenge.
By the end of Fundraising Accelerator, you’ll have a clear plan of attack to boost your individual fundraising, Your also get lifetime access to our alumni community, and lifetime access to course materials, ongoing free monthly drop-in sessions with me and masterclasses with experts in the field.
We meet online weekly for 90 minutes for 9 weeks. Participants also have access to a Slack channel to ask questions throughout the session, lifetime access to the content and all updates, lifetime access to our Slack channel and lifetime access to monthly drop-in sessions.
The program is designed to give you tangible wins that produce unstoppable momentum for your organization.
By the end of the program, you WILL:
Understand your donor avatar so you can stop chasing down leads that just aren't that into you.
Do at least 1 Big Ask so you can take safe action while having the ongoing support of your peers and coaches.
Complete your donor workflow. I'm talking SOPs and automations mapped out so you can confidently acquire and cultivate donors.
Plan a community dinner so you can stop the excuses and start building rapport! It only takes one successful dinner to set up a repeatable recipe for all the dinners to follow.
Increase donor giving. Yes, you will see real, monetary gains when you stick to the program and complete the actionable steps.
Instead of chasing dollars, you'll build relationships that grow, and donors who give because they see themselves as partners in the mission.
"Rhea helped me gain a new perspective on fundraising centered on authenticity and connection. I came away from the program equipped with stronger sense of focus and confidence, and an arsenal of tools to take my fundraising to the next level. I can't recommend the program enough."
--Lily Chang
FUNDRAISING DOESN’T HAVE TO BE A MYSTERY.
8 KEY MODULES TO ACCELERATE YOUR FUNDRAISING
#1 Money Mindset
• Identify the emotional and mental blocks that hold you back from
being an effective fundraiser.
• Learn strategies to overcome
your anxiety about fundraising.
#2 POWER + MONEY
• How race, class, gender and power
influence fundraising.
• How to reframe fundraising as partnership, not as supplication.
#3 MESSAGE
• Assess your current marketing
materials for effectiveness. Do your
website and materials truly convey
the excitement of what you do?
• Learn the keys to what makes a
remarkable brand so you can stand
out from the crowd.
• Tell your compelling story to move
and inspire.
#4 MARKET
• Who are your donors and why do
they give?
• Specifying a major donor threshold.
Identify and pinpoint the values that
motivate donors to your cause.
Organize and segment your donor
list to develop targeted strategies.
#5 STORY TELLING
• Learn how to tell a compelling story
to engage potential partners.
Understand WHY stories trigger
• Empathy. Practice and fine-tune
your story using a proven framework.
#6 Methodology
• Create basic workflows and
processes for acquiring, cultivating,
soliciting and retaining donors.
• Figure out the metrics that matter.
Codify your practices so that you
can train and delegate to other
members of your team.
#7 management
• Enable your team to engage in fundraising in order to create a culture of philanthropy.
• Activate and mobilize your board to get involved in fundraising.
#8 Major Gift Ask
• Avoid the most common mistakes when you land the meeting.
• What to say and how to say it in order to build relationships and partnerships with major donors.
8 KEY MODULES TO ACCELERATE YOUR FUNDRAISING
#1 Money Mindset
• Identify the emotional and mental blocks that hold you back from
being an effective fundraiser.
• Learn strategies to overcome
your anxiety about fundraising.
#2 POWER + MONEY
• How race, class, gender and power
influence fundraising.
• How to reframe fundraising as partnership, not as supplication.
#3 MESSAGE
• Assess your current marketing
materials for effectiveness. Do your
website and materials truly convey
the excitement of what you do?
• Learn the keys to what makes a
remarkable brand so you can stand
out from the crowd.
• Tell your compelling story to move
and inspire.
#4 MARKET
• Who are your donors and why do
they give?
• Specifying a major donor threshold.
Identify and pinpoint the values that
motivate donors to your cause.
Organize and segment your donor
list to develop targeted strategies.
#5 STORY TELLING
• Learn how to tell a compelling story
to engage potential partners.
Understand WHY stories trigger
• empathy. Practice and fine-tune
your story using a proven framework.
#6 Methodology
• Create basic workflows and
processes for acquiring, cultivating,
soliciting and retaining donors.
• Figure out the metrics that matter.
Codify your practices so that you
can train and delegate to other
members of your team.
#7 management
• Enable your team to engage in fundraising in order to create a culture of philanthropy.
• Activate and mobilize your board to get involved in fundraising.
#8 Major Gift Ask
• Avoid the most common mistakes when you land the meeting.
• What to say and how to say it in order to build relationships and partnerships with major donors.
"Get That Money, Honey" Nonprofit Kit is a self-paced course for you to take with your team with 4 video-based modules and resources and monthly, live coaching support to walk through your real-time challenges.
But "Get That Money, Honey" Nonprofit Kit is not just a course
Four core modules
Monthly live group coaching every 4th Friday at 1pm EST
The KIT workbook
BONUS Vault masterclass library
Our 30/60/90-day check-in sequence
All for $1,497!
"Get That Money, Honey" Nonprofit Kit is different than anything you’ve tried before, and the numbers don’t lie.
Here's what program participants say:
84% said they feel more confident in fundraising.
100% feel that they have acquired new skills to help them fundraise.
94% said they would recommend the program to a friend.
96% said that the strategies they learned are actionable.
91.8% rated this program higher than other programs that they have done.
But that's not all they had to say...
⭐⭐⭐⭐⭐
"Rhea gives you the information, the tools, the blueprint, the practice and follow up. As a brand new organization with little experience in non-profits, it was an invaluable course. I'm in a completely different place than I was before this class."
-Yukari K Prison Journalism Project.
⭐⭐⭐⭐⭐
"The asynchronous content supplemented with our live sessions pushed my thinking about how to do this work differently. The experience was not about theory; it was about taking action and implementing new practices that will best support our organizations and the communities that we serve as nonprofit leaders."
- Marvin V.
⭐⭐⭐⭐⭐
"This program helped me to reflect on how my own baggage around money plays a major part in how I see my work as a fundraiser. Be prepared to unlearn a few things and have a positive mindset shift around fundraising that enables you to see the work differently and have greater success. "
- Drine P.
Hey, Friend,
I know you’re tired of chasing dollars from donors who just aren’t that into you. And desperation is a stinky perfume.
Unlike other consultants, I’ve been in the trenches. As a young, inexperienced executive director, I made all the mistakes, and I was still able to build up a multi-million dollar nonprofit from nothing.
This program is the culmination of everything I’ve learned over 20 years of fundraising and dynamic organizational growth.
I’ve distilled everything down to an easy-to-digest 6-month program designed to help you find, nurture, and convert major donors who have an affinity for your mission and give BIG.
We all know it's lonely at the top, but it doesn't have to be.
Join hundreds of nonprofit leaders and implement a proven strategy for major gift fundraising that actually works.
Purchase "Get That Money, Honey" Nonprofit Kit Today!
FAQ's
How do I know this will be a good use of my time and money?
Ultimately, this will only work if you implement the strategies and do the work. We’ve created content, frameworks, templates, and accountability to help keep you on track. If you do the work, we have seen our students regularly 2x-10x their current fundraising.
Who’s this for?
This is designed for Executive Directors and Development Directors of organizations that are under $500K in annual revenue, with a small team, 30-50 individual donors, and ready to build an easy, repeatable system.
Why?
The numbers show that 73% of all philanthropic giving is given by individuals and that 80% of budgets are given by 20% of donors. You don’t need more donors. You need a system for the ones you already have.
Do you have a refund policy?
If you enroll and you find that this is not for you, you can receive a full refund within the first two weeks of the program. I just ask that you communicate early and often about what’s working or not for you.
