Raise Transformational Gifts Without Guessing, Burnout, or Playing the Game
Big Ask Gifts is a strategic mentorship experience for nonprofit leaders ready to stop chasing one-off gifts—and start closing major, aligned gifts with clarity, confidence, and a system that works.
Limited spots. This is a curated,
invitation-only experience.
You’ve put in the work.
You're showing up for donors, managing the pipeline, creating proposals, hosting events—and still, it feels like you’re constantly pushing a boulder uphill.
If you’re like most nonprofit leaders we work with, your current approach might look like this:
Endless 1:1 meetings with no clear donor journey
Asks that feel awkward, underprepared, or oddly timed
Chasing prospects who never convert—or always need “more info”
Constant effort to close small gifts… while big donors quietly drift away
A team that wants to help—but doesn’t know how to plug into a major gifts strategy
The problem isn’t you.
It’s that you’ve been handed a fundraising playbook that was never built for transformational giving.
Big Ask Gifts was built to change that.
What If You Had a Donor Strategy That Felt Like Leadership—Not Labor?
✨You wake up knowing which donors are ready—and what to say when you reach out
✨Your team is clear on their role in major gifts—and they’re actually engaging
✨You lead donor conversations with confidence, not pressure
✨Your strategy is proactive, aligned, and built to grow with you
✨And instead of chasing dollars, you’re co-creating transformational gifts with donors who are excited to say yes
That’s not a pipe dream.
That’s the power of having expert support, a proven framework, and a strategic container that’s built for execution—not just education.
Why This Isn’t Just a Better Approach—It’s a New Identity
Most trainings give you scripts. Big Ask Gifts gives you something better:
A way to think.
A way to lead.
A way to fundraise that finally feels like an extension of your values—not a performance.
Because when you stop seeing yourself as a resource extractor…
and start operating as a Philanthropic Advisor…
everything changes.
You’ll learn:
✅ A proven, values-aligned framework that guides your conversations—from segmentation to stewardship
✅ Expert mentorship to help you navigate real donor moments in real time
✅ Messaging that reflects your mission—and activates serious giving
✅ Strategic support to stay consistent, focused, and bold—even when it gets hard
What You Step Into When You Say Yes
This isn’t a training. It’s not a set of lessons.
This is your donor strategy command center—built for execution, reflection, and growth.When you join Big Ask Gifts, you’re stepping into a container that gives you:
🧭 Strategic Leadership Support
Weekly mentorship calls with Rhea and her team to review real donor opportunities, refine your approach, and get coached in the moment
Private Slack access for fast feedback between calls—on language, strategies, donor comms, and team dynamics
Access to the Big Ask Vault, including every tool, template, script, and strategic walkthrough you’ll need to move from theory to action
🔁 Structure That Drives Action
A proven 4-phase framework to move from donor identification to transformational giving
Ongoing implementation—not just insight—so you’re actually closing, not just learning
A framework that your team can engage together on, contribute, and get aligned on major gifts
Clarity on what to stop doing—and where to focus for the biggest impact
You’re stepping into a new way of leading your donor strategy— with expert support,
on-the-ground momentum, and the mindset of a philanthropic advisor.
Big Asks = Big Results
Get access to weekly online lessons that you can view at your convenience. Participate in a 90-minute weekly group coaching session to review work and workshop your specific challenge.
By the end of Fundraising Accelerator, you’ll have a clear plan of attack to boost your individual fundraising, Your also get lifetime access to our alumni community, and lifetime access to course materials, ongoing free monthly drop-in sessions with me and masterclasses with experts in the field.
We meet online weekly for 90 minutes for 9 weeks. Participants also have access to a Slack channel to ask questions throughout the session, lifetime access to the content and all updates, lifetime access to our Slack channel and lifetime access to monthly drop-in sessions.
The program is designed to give you tangible wins that produce unstoppable momentum for your organization.
By the end of the program, you WILL:
Understand your donor avatar so you can stop chasing down leads that just aren't that into you.
Do at least 1 Big Ask so you can take safe action while having the ongoing support of your peers and coaches.
Complete your donor workflow. I'm talking SOPs and automations mapped out so you can confidently acquire and cultivate donors.
Plan a community dinner so you can stop the excuses and start building rapport! It only takes one successful dinner to set up a repeatable recipe for all the dinners to follow.
Increase donor giving. Yes, you will see real, monetary gains when you stick to the program and complete the actionable steps.
8 KEY MODULES TO ACCELERATE YOUR FUNDRAISING
#1 Money Mindset
• Identify the emotional and mental blocks that hold you back from
being an effective fundraiser.
• Learn strategies to overcome
your anxiety about fundraising.
#2 POWER + MONEY
• How race, class, gender and power
influence fundraising.
• How to reframe fundraising as partnership, not as supplication.
#3 MESSAGE
• Assess your current marketing
materials for effectiveness. Do your
website and materials truly convey
the excitement of what you do?
• Learn the keys to what makes a
remarkable brand so you can stand
out from the crowd.
• Tell your compelling story to move
and inspire.
#4 MARKET
• Who are your donors and why do
they give?
• Specifying a major donor threshold.
Identify and pinpoint the values that
motivate donors to your cause.
Organize and segment your donor
list to develop targeted strategies.
#5 STORY TELLING
• Learn how to tell a compelling story
to engage potential partners.
Understand WHY stories trigger
• Empathy. Practice and fine-tune
your story using a proven framework.
#6 Methodology
• Create basic workflows and
processes for acquiring, cultivating,
soliciting and retaining donors.
• Figure out the metrics that matter.
Codify your practices so that you
can train and delegate to other
members of your team.
#7 management
• Enable your team to engage in fundraising in order to create a culture of philanthropy.
• Activate and mobilize your board to get involved in fundraising.
#8 Major Gift Ask
• Avoid the most common mistakes when you land the meeting.
• What to say and how to say it in order to build relationships and partnerships with major donors.
8 KEY MODULES TO ACCELERATE YOUR FUNDRAISING
#1 Money Mindset
• Identify the emotional and mental blocks that hold you back from
being an effective fundraiser.
• Learn strategies to overcome
your anxiety about fundraising.
#2 POWER + MONEY
• How race, class, gender and power
influence fundraising.
• How to reframe fundraising as partnership, not as supplication.
#3 MESSAGE
• Assess your current marketing
materials for effectiveness. Do your
website and materials truly convey
the excitement of what you do?
• Learn the keys to what makes a
remarkable brand so you can stand
out from the crowd.
• Tell your compelling story to move
and inspire.
#4 MARKET
• Who are your donors and why do
they give?
• Specifying a major donor threshold.
Identify and pinpoint the values that
motivate donors to your cause.
Organize and segment your donor
list to develop targeted strategies.
#5 STORY TELLING
• Learn how to tell a compelling story
to engage potential partners.
Understand WHY stories trigger
• empathy. Practice and fine-tune
your story using a proven framework.
#6 Methodology
• Create basic workflows and
processes for acquiring, cultivating,
soliciting and retaining donors.
• Figure out the metrics that matter.
Codify your practices so that you
can train and delegate to other
members of your team.
#7 management
• Enable your team to engage in fundraising in order to create a culture of philanthropy.
• Activate and mobilize your board to get involved in fundraising.
#8 Major Gift Ask
• Avoid the most common mistakes when you land the meeting.
• What to say and how to say it in order to build relationships and partnerships with major donors.
What Our Clients Are Experiencing
💬 “I used to avoid major donor meetings because I didn’t feel ready. After just two weeks inside Big Ask Gifts, I asked a long-time supporter to co-chair our capital campaign. She said yes—and brought a $100K lead gift with her.”
— Emma B., Executive Director
💬 “We thought we had a donor pipeline. What we really had was a wishlist. With Rhea’s coaching, we secured a $50,000 gift from a donor we had nearly overlooked—and now we have a real strategy that’s working.”
— Darren M., Director of Development
💬 “This isn’t just about fundraising. It’s about how you show up as a leader. We now have a full stewardship system, and I’ve closed the biggest gift of my career—with zero awkwardness.”
— Fatima A., VP of Advancement
These leaders didn’t need another script.
They needed structure, strategy, and support—
and that’s what Big Ask Gifts delivered.
More of what my clients are saying...
⭐⭐⭐⭐⭐
"Rhea's class was tightly run, well-organized, interactive and extremely informative. She gives you the information, the tools, the blueprint, the practice and follow up. As a brand new organization with little experience in non-profits, it was an invaluable course. I'm in a completely different place than I was before this class."
-Yukari Kane
⭐⭐⭐⭐⭐
"Through the program, I gain confidence that enabled me to set a clear donor strategy with my CEO. We secured our largest six-figure gift from an individual with our new toolkit."
- Marvin Vilma
⭐⭐⭐⭐⭐
"Be prepared to unlearn a few things and have a positive mindset shift around fundraising that enables you to see the work differently and have greater success. Having a cohort of other professionals who are open to being vulnerable and learning from one another is just another bonus to what makes this program so awesome."
- Drine Paul
⭐⭐⭐⭐⭐
"What I learned the most from was the lessons on how we even think about money - our beliefs! That paired with the Community Dinner, which made me reflect critically about how I build and maintain relationships. Our thinking and identity impacts the way we tell stories; and what stories we tell."
-Michael Partis
⭐⭐⭐⭐⭐
“The word "unlock" comes to mind when thinking of how much I learned in Rhea Wong's program. The coaching plus the peer-to-peer learning was the perfect combination to make things stick."
-Kerri Hoffman
⭐⭐⭐⭐⭐
"Rhea's program had the right amount of kick in the pants; resources and tools; laughter, camaraderie, and hope to make you feel like not only do you NEED to follow her patented fundraising plan, but that you CAN. Thanks Rhea!”
- Christine Harley
⭐⭐⭐⭐⭐
"We secured a new $40k donor. It was awesome to approach this new donor with an abundance mindset and also be very confident in what we do and what we don't do.
- Karen Sippel
Meet Your Mentor: Rhea Wong
Rhea is a former Executive Director who’s raised millions in major gifts—and knows exactly how it feels to sit on your side of the fundraising table.
She’s been the one writing grant reports at 2am.
She’s pitched donors with shaky hands and too many bullet points.
And she’s built the exact system she wished she had as a nonprofit leader.
Today, she mentors nonprofit executives across the country who are ready to lead major gift strategies that work—without pressure, burnout, or the bro-sales energy that never fit in the first place.
Big Ask Gifts is the embodiment of her legacy—and your next strategic leap.
Ready to Lead Like a Philanthropic Advisor—Not a Fundraiser?
You’ve built the relationships.
You’ve led your organization through challenge after challenge.
And you’ve done more with less than most people can imagine.
Now it’s time to lead your donor strategy with the same power, clarity, and intention.
Big Ask Gifts is where experienced nonprofit leaders come to implement major gift strategy—with expert support, real-time coaching, and a system that actually works.
If you’re ready to raise transformational gifts with confidence—and without the burnout…
We’ll explore where you are, what’s standing in your way, and whether our container is the right step to help you step fully into the role of Philanthropic Advisor.
FAQ's
When is it?
We will meet virtually every Thursday at 12pm-1pm EST. You will receive a calendar with all the call details upon signup. Between calls, you have access to our Slack channel which is monitored by Rhea and other coaches to provide ongoing support.
Is it virtual?
Yes. We will meet on Zoom so you can be anywhere in the world.
Will calls be recorded if I can’t make it?
Absolutely. Every call will be recorded and posted within 24 hours so you can review it if you missed it or replay it at your leisure. We will also provide transcripts and audio recordings so you can listen on the go.
The timing doesn’t work for me right now. Will this be offered again?
We will offer this every 8 weeks, but if you need to raise more money now I would suggest joining sooner rather than later.
How do I know this will be a good use of my time and money?
Ultimately, this will only work if you implement the strategies and do the work. We’ve created content, frameworks, templates, and accountability to help keep you on track. If you do the work, we have seen our students regularly 2x-10x their current fundraising.
Who’s this for?
This is designed for Executive Directors and Development Directors of organizations that are ideally between $250K-$3M per year in private revenue and are looking to establish a major gift program. You should have individual gifts already. This program is specifically designed for individuals and major gifts so we will not cover topics such as grantwriting, event fundraising, or corporate sponsorships.
Why is Big Ask Gifts Program right for me?
The numbers show that 73% of all philanthropic giving is given by individuals and that 80% of budgets are given by 20% of donors. Therefore, I focus on the 20%. With a 98% success rate among my students - I know this program will impact your organization in BIG ways!
Do you have a refund policy?
If you enroll and you find that this is not for you, you can receive a full refund within the first two weeks of the program. I just ask that you communicate early and often about what’s working or not for you.
