ATTENTION: fundraisers
Major Gifts Shouldn’t Feel Like a Lucky Break
Most nonprofits don't have a repeatable strategy to land five, six and seven-figure gifts that are sitting in their existing donor base.
But not you...you're smart enough to book your free call today and inspire those big gifts without the ick. I'll tell you how.
Is Your Fundraising Strategy Built on Luck?
When it comes to major gifts, it feels like a game of chance.
Sure, you’ve landed some big donors, but deep down, you know it wasn’t because of a clear strategy—it just
happened
.
Every time a new fiscal year rolls around, you’re sweating bullets:
How do I make lightning strike twice?
Why am I the only one freaking out about the budget?
What if I can’t deliver the same results again?
You’ve been told to “build relationships,” but let’s be honest—what does that even mean?
How many coffees, lunches, and phone calls will it take to stop fundraising from feeling like a never-ending hamster wheel?
And while you’re sweating every dollar, the rest of your team is just assuming the money will magically show up.
The Hard Truth About Fundraising
Major gifts aren’t about luck. They’re about strategy—a repeatable, scalable system that takes the guesswork out of donor engagement.
Without a clear roadmap, you’ll keep spinning your wheels, chasing one-off gifts and praying the next fiscal year isn’t a disaster.
Here's what no one else will tell you:
Relationship-building alone isn’t enough. You need a system that works.
Anxiety doesn’t raise money. But it does burn you out.
Big gifts can’t be an accident. They have to be intentional, predictable, and scalable.
Stop Guessing and Start Leading
This is where the Big Ask Gift Program comes in.
In this program, I teach nonprofit executives like you how to move from “throwing spaghetti at the wall” to running a proven system for landing major gifts that fund your mission year after year.
Here’s what’s waiting for you inside:
A Repeatable System for Big Gifts
No more spaghetti-at-the-wall strategies. Learn a framework that delivers consistent results.
Tools to Eliminate the Sweat Factor
Scripts, templates, and strategies to take the anxiety out of your asks and create real donor partnerships.
Freedom from Fundraising Burnout
Build a strategy that’s clear, consistent, and scalable so you can spend more time leading and less time sweating.
That Why I created a solution...
The Big Ask Gifts Program!
Big Asks = Big Results
Get access to weekly online lessons that you can view at your convenience. Participate in a 90-minute weekly group coaching session to review work and workshop your specific challenge.
By the end of Fundraising Accelerator, you’ll have a clear plan of attack to boost your individual fundraising, Your also get lifetime access to our alumni community, and lifetime access to course materials, ongoing free monthly drop-in sessions with me and masterclasses with experts in the field.
We meet online weekly for 90 minutes for 9 weeks. Participants also have access to a Slack channel to ask questions throughout the session, lifetime access to the content and all updates, lifetime access to our Slack channel and lifetime access to monthly drop-in sessions.
The program is designed to give you tangible wins that produce unstoppable momentum for your organization.
By the end of the program, you WILL:
Understand your donor avatar so you can stop chasing down leads that just aren't that into you.
Do at least 1 Big Ask so you can take safe action while having the ongoing support of your peers and coaches.
Complete your donor workflow. I'm talking SOPs and automations mapped out so you can confidently acquire and cultivate donors.
Plan a community dinner so you can stop the excuses and start building rapport! It only takes one successful dinner to set up a repeatable recipe for all the dinners to follow.
Increase donor giving. Yes, you will see real, monetary gains when you stick to the program and complete the actionable steps.
Big Asks = Big Results
Big Ask Gifts is designed to give you tangible wins that produce
unstoppable momentum for your organization.
By the end of the program, you WILL:
Understand Your Donor Avatar.
Stop chasing and start strategically attracting leads who have ample funds and affinity for your mission (i.e. you will cultivate partners in the work who are instrumentally involved and give financially to your NPO’s success).
Attempt And Perfect Your First Big Ask.
Experience the difference between transactional and relational funding and get that first big payoff to grow your individual gifts program. When you ask, you win–no matter the outcome.
Complete your donor workflow.
Let me say it again: Fundraising should NOT be a mystery. Using the SPACE method, you’ll create SOPs and automations that give you the framework and the confidence to find, nurture, and convert major donors on repeat.
Plan A Successful Community Dinner.
We’ll walk you through my proprietary “Community Dinners” so you can tangibly grow your leads and cultivate community all while padding your operations budget by inspiring repeat major gifts. 😉 This is not a test. You will plan and execute your first community dinner and nail it!
Increase Donor Giving.
Yes! You will see real monetary gains when you stick to the program and complete the actionable steps. Like more than 98% of my students - you will 2X, 5X, and even 10X your budget by the program’s completion.
What’s Holding You Back?
Without Strategy
With Strategy
If you’re tired of feeling like fundraising is a guessing game, let’s change that. With the Big Ask Gift Program, you’ll:
Take control of your fundraising strategy.
Build confidence in your ability to deliver repeatable results.
Stop relying on luck and start driving intentional, predictable success.
"Rhea's BAG Program helped me gain a new perspective on fundraising--one that is centered on authenticity and connection. I came away from the program equipped with stronger sense of focus and confidence, and an arsenal of tools to take my fundraising to the next level. Indeed, the actionable steps helped me achieve stronger results from the very first session. I can't recommend the program enough."
--Lily Chang
MAJOR GIFT FUNDRAISING DOESN’T HAVE TO BE A MYSTERY.
8 KEY MODULES TO ACCELERATE YOUR FUNDRAISING
#1 Money Mindset
• Identify the emotional and mental blocks that hold you back from
being an effective fundraiser.
• Learn strategies to overcome
your anxiety about fundraising.
#2 POWER + MONEY
• How race, class, gender and power
influence fundraising.
• How to reframe fundraising as partnership, not as supplication.
#3 MESSAGE
• Assess your current marketing
materials for effectiveness. Do your
website and materials truly convey
the excitement of what you do?
• Learn the keys to what makes a
remarkable brand so you can stand
out from the crowd.
• Tell your compelling story to move
and inspire.
#4 MARKET
• Who are your donors and why do
they give?
• Specifying a major donor threshold.
Identify and pinpoint the values that
motivate donors to your cause.
Organize and segment your donor
list to develop targeted strategies.
#5 STORY TELLING
• Learn how to tell a compelling story
to engage potential partners.
Understand WHY stories trigger
• Empathy. Practice and fine-tune
your story using a proven framework.
#6 Methodology
• Create basic workflows and
processes for acquiring, cultivating,
soliciting and retaining donors.
• Figure out the metrics that matter.
Codify your practices so that you
can train and delegate to other
members of your team.
#7 management
• Enable your team to engage in fundraising in order to create a culture of philanthropy.
• Activate and mobilize your board to get involved in fundraising.
#8 Major Gift Ask
• Avoid the most common mistakes when you land the meeting.
• What to say and how to say it in order to build relationships and partnerships with major donors.
8 KEY MODULES TO ACCELERATE YOUR FUNDRAISING
#1 Money Mindset
• Identify the emotional and mental blocks that hold you back from
being an effective fundraiser.
• Learn strategies to overcome
your anxiety about fundraising.
#2 POWER + MONEY
• How race, class, gender and power
influence fundraising.
• How to reframe fundraising as partnership, not as supplication.
#3 MESSAGE
• Assess your current marketing
materials for effectiveness. Do your
website and materials truly convey
the excitement of what you do?
• Learn the keys to what makes a
remarkable brand so you can stand
out from the crowd.
• Tell your compelling story to move
and inspire.
#4 MARKET
• Who are your donors and why do
they give?
• Specifying a major donor threshold.
Identify and pinpoint the values that
motivate donors to your cause.
Organize and segment your donor
list to develop targeted strategies.
#5 STORY TELLING
• Learn how to tell a compelling story
to engage potential partners.
Understand WHY stories trigger
• empathy. Practice and fine-tune
your story using a proven framework.
#6 Methodology
• Create basic workflows and
processes for acquiring, cultivating,
soliciting and retaining donors.
• Figure out the metrics that matter.
Codify your practices so that you
can train and delegate to other
members of your team.
#7 management
• Enable your team to engage in fundraising in order to create a culture of philanthropy.
• Activate and mobilize your board to get involved in fundraising.
#8 Major Gift Ask
• Avoid the most common mistakes when you land the meeting.
• What to say and how to say it in order to build relationships and partnerships with major donors.
The Big Ask Gift Program is a 6-month, group-coaching training program with video-based modules and live coaching sessions.
Module 1
Goal-setting and Roadmap
This module is all about setting the intention for
the results you want to see by the end of the program.
You’ll gain clarity and find perspective
so you can measure tangible progress
tailored to you and your organization.
Module 2
Mindset
Discover the mindset barriers that have been holding you back from winning major gifts and SHIFT THEM for yourself and your team.
Transformation starts in your mind. This module will change the way you’ve always thought about money, donors, and fundraising so you can ask with confidence and actually start getting big gifts!
Module 3
Process
Analyze your donors and current individual gifts program in order to identify leads, identify KPIs to track, create SOPs, and compile a giving menu that appeals to your ideal donor.
This is where the magic happens. You’ll finally understand how your donors think, what they want, and why they give to your organization. No more guessing. This is a step by step plan that you can follow again and again with huge results.
Module 4
Assets
In this module, you will tap into your ideal donor’s motivations and desires through avatar interviews. Then, you will ensure your website, social media, and other outreach strategies are attracting ideal major donors.
Start attracting ideal donors without lifting a finger.
You will optimize your visibility so that donors come to YOU.
Module 5
Community
Change is happening. This module will walk you through making positive changes that support and empower your team (staff, donors, board, and volunteers) to accomplish the mission.
Finally, you can get everyone working together as a team. Discover the secrets to boosting morale and empowering your team to be resilient fundraisers.
Module 6
Engage
Get out your calendar because we are planning a high-impact community dinner. You’ll create your menu, perfect your story, and map out a plan for the big ASK.
With the community dinner, you will form relationships and make connections that lead to multi-year unrestricted major gifts.
Never underestimate the power of a great dinner!
But Big Ask Gift is not just a course…
You'll have exclusive access to:
The BAG community group (with current attendees)
AND
My Large Community I've been building for years now (with everyone who has ever been in the program!)
Plus, you'll get:
1 group call a month with Rhea
1 group call a month with Marvin, our head coach
1 expert training per month
2 one-on-one calls with Expert Coach
6 modules (videos, replays, workbooks, templates, and more)
1 co-working call/month with our Expert Community Manager
Weekly check-ins and accountability with our team
Total Value of the program is $30,500!!
I'm confident that this program is the answer to your late-night prayers of desperation.
(Believe me. I've been there too.)
The Big Ask Gift Program is different than anything you’ve tried before; the numbers don’t lie.
We have a 98% success rate!!! Read about some more wins:
When we offered this same program as a 9-week accelerator, our participants reported incredible results.
84% said they feel more confident in fundraising.
100% feel that they have acquired new skills to help them fundraise.
94% said they would recommend the program to a friend.
96% said that the strategies they learned are actionable.
91.8% rated this program higher than other programs that they have done.
But that's not all they had to say...
testimonial
Here’s what my clients have to say…
⭐⭐⭐⭐⭐
"Rhea's class was tightly run, well-organized, interactive and extremely informative. She gives you the information, the tools, the blueprint, the practice and follow up. As a brand new organization with little experience in non-profits, it was an invaluable course. I'm in a completely different place than I was before this class."
-Yukari Kane, co-founder and co-executive director of the Prison Journalism Project.
⭐⭐⭐⭐⭐
"The Fundraising Accelerator provided me an opportunity to workshop ideas in an educational and productive way with colleagues. The asynchronous content supplemented with our live sessions pushed my thinking about how to do this work differently. The experience was not about theory; it was about taking action and implementing new practices that will best support our organizations and the communities that we serve as nonprofit leaders."
- Marvin Vilma
⭐⭐⭐⭐⭐
"This program helped me to reflect on how my own baggage around money plays a major part in how I see my work as a fundraiser. Be prepared to unlearn a few things and have a positive mindset shift around fundraising that enables you to see the work differently and have greater success. Having a cohort of other professionals who are open to being vulnerable and learning from one another is just another bonus to what makes this program so awesome."
- Drine Paul
⭐⭐⭐⭐⭐
"Money mindset, story-telling, and relationship building are the three lessons that have stuck with me the most. I'm a nerd and obsessed with competent management, so the CRM, the donor cultivation cycle, the board management pieces, I loved those. But it is what I learned the most from was the lessons on how we even think about money - our beliefs! That paired with the Jeffersonian Dinner, which made me reflect critically about how I build and maintain relationships. Our thinking and identity impacts the way we tell stories; and what stories we tell."
-Michael Partis
⭐⭐⭐⭐⭐
Accelerator participants. See, I had read books and taken trainings on fundraising before, but none of these resources have come close to the support I now have from a community of people who understand what it takes to succeed and who I can rely on from now on to become an even more effective agent of change."
-Deborah Chang
⭐⭐⭐⭐⭐
“The word "unlock" comes to mind when thinking of how much I learned in Rhea Wong's fundraising accelerator. The capacity and the willingness was there for all of us, and Rhea was able to create a space to get over our money baggage and make way for more confidence in process and purpose. The coaching plus the peer-to-peer learning was the perfect combination to make things stick."
-Kerri Hoffman
⭐⭐⭐⭐⭐
"Rhea's fundraising accelerator program had the right amount of kick in the pants; resources and tools; laughter, camaraderie, and hope to make you feel like not only do you NEED to follow her patented fundraising plan, but that you CAN. Thanks Rhea!”
- Christine Harley
⭐⭐⭐⭐⭐
"The chance to develop a community of fellow nonprofit leaders was so valuable. It gets lonely at the top and this cohort has been - and continues to be - a much-needed supportive group."
- Karen Sippel, Managing Director, African Women Entrepreneurship Cooperative
Ready to Scale Without the Sweat?
Click the button below to book your free strategy call.
Start building a system that delivers consistent, anxiety-free results.
Watch your major gifts go from “lucky” to predictable.
Make This the Year You Lead with Confidence
Fundraising doesn’t have to feel like a gamble.
You’re not just here to hit a number—you’re here to lead, scale, and transform your organization. Let’s get you there with the Big Ask Gift Program.
FAQ's
When is it?
We will meet virtually every Thursday at 12pm-1pm EST. You will receive a calendar with all the call details upon signup. Between calls, you have access to our Slack channel which is monitored by Rhea and other coaches to provide ongoing support.
Is it virtual?
Yes. We will meet on Zoom so you can be anywhere in the world.
Will calls be recorded if I can’t make it?
Absolutely. Every call will be recorded and posted within 24 hours so you can review it if you missed it or replay it at your leisure. We will also provide transcripts and audio recordings so you can listen on the go.
The timing doesn’t work for me right now. Will this be offered again?
We will offer this every 8 weeks, but if you need to raise more money now I would suggest joining sooner rather than later.
How do I know this will be a good use of my time and money?
Ultimately, this will only work if you implement the strategies and do the work. We’ve created content, frameworks, templates, and accountability to help keep you on track. If you do the work, we have seen our students regularly 2x-10x their current fundraising.
Who’s this for?
This is designed for Executive Directors and Development Directors of organizations that are ideally between $250K-$3M per year in private revenue and are looking to establish a major gift program. You should have individual gifts already. This program is specifically designed for individuals and major gifts so we will not cover topics such as grantwriting, event fundraising, or corporate sponsorships.
Why is Big Ask Gifts Program right for me?
The numbers show that 73% of all philanthropic giving is given by individuals and that 80% of budgets are given by 20% of donors. Therefore, I focus on the 20%. With a 98% success rate among my students - I know this program will impact your organization in BIG ways!
Do you have a refund policy?
If you enroll and you find that this is not for you, you can receive a full refund within the first two weeks of the program. I just ask that you communicate early and often about what’s working or not for you.
