Why hiring another MGO
won't fix your revenue plateau.
A free 60-minute training for Executive Directors and Development Directors at $2M to $10M nonprofits who have run this experiment once already and are being asked to run it again.
Date: Thursday, September 17, 2026
Time: 2:30PM-3:30PM EST
Live on Zoom. Free. Replay for registrants
Why hiring another MGO
won't fix your revenue plateau.
A free 60-minute training for Executive Directors and Development Directors at $2M to $10M nonprofits who have run this experiment once already and are being asked to run it again.
Date: Thursday, September 17, 2026
Time: 2:30PM-3:30PM EST
Live on Zoom. Free. Limited spots
Twenty-One Months. $140,000.
Sixty Thousand Raised.
Salary and benefits, $118,000. Search and onboarding, $22,000. Seven months to fill the seat. Fourteen more months to find out it wasn't working. She raised $60,000 and left thinking she had failed.
She didn't fail. She was handed a spreadsheet and asked to produce revenue from it, and nobody had built the thing that makes revenue possible.
And now the board is asking you to do it again.
The next round costs the same twenty-one months and the same $140,000 of unrestricted money. Same plateau at the end of it.
You have a systems problem. You keep buying a people solution
Twenty-One Months. $140,000
Sixty Thousand Raised
Salary and benefits, $118,000. Search and onboarding, $22,000. Seven months to fill the seat. Fourteen more months to find out it wasn't working. She raised $60,000 and left thinking she had failed.
She didn't fail. She was handed a spreadsheet and asked to produce revenue from it, and nobody had built the thing that makes revenue possible.
And now the board is asking you to do it again.
The next round costs the same twenty-one months and the same $140,000 of unrestricted money. Same plateau at the end of it.
You have a systems problem. You keep buying a people solution
WHO THIS IS FOR
This is for you if:
✅ You've been told the plateau breaks as soon as you find the right person
✅ Your last major gifts officer left inside two years, and you still can't say what she actually built
✅ Your best donors "will only talk to you," and you know that's a problem
✅ You can't name which donors advanced last week, which stalled, or why
✅ The board wants to see something by June, and the clock is running faster than the work
What You'll Walk Out With
Build first, or hire now. You'll know which.
You'd know whether the seat is the problem or the system behind the seat is. You'd know exactly what has to exist before any fundraiser can produce, and how much of it you already have. You'd be able to tell your board what the last round actually cost and why the next one won't go differently.
That's not a hunch. That's a diagnosis.
who this is for
THIS IS FOR YOU IF:
✅ You've been told the plateau breaks as soon as you find the right person
✅ Your last major gifts officer left inside two years, and you still can't say what she actually built
✅ Your best donors "will only talk to you," and you know that's a problem
✅ You can't name which donors advanced last week, which stalled, or why
✅ The board wants to see something by June, and the clock is running faster than the work
What You'll Walk Out With
Build first, or hire now. You'll know which.
You'd know whether the seat is the problem or the system behind the seat is. You'd know exactly what has to exist before any fundraiser can produce, and how much of it you already have. You'd be able to tell your board what the last round actually cost and why the next one won't go differently.
That's not a hunch. That's a diagnosis.
THE THREE things
you need to know
THE THREE THINGS YOU need to know
01
What actually produces revenue
Qualified caseload times velocity. That's the equation. Headcount is nowhere in it, which is why adding headcount to a broken caseload produces meetings instead of money.
03
The sequence nobody runs
Hire, then build: eighteen months, maybe. Build, then hire: the hire produces in quarter one. Almost every organization runs it in the wrong order, and I'll show you the three specific blockages that make them do it.
01
What actually produces revenue
Qualified caseload times velocity. That's the equation. Headcount is nowhere in it, which is why adding headcount to a broken caseload produces meetings instead of money.
The Bonus
Everyone who attends live gets The Quiet Audit Workbook, a two-page field guide to run through your own lapsed list and your current major donor file.
Everyone who attends live gets The Quiet Audit Workbook,
a two-page field guide to run through your own lapsed list and your current major donor file.
02
The line between a list and a caseload
A list is names with giving history, sorted by capacity, and anyone can hand it over. A caseload is donors who have agreed to a next step, sorted by readiness, and it has to be built. You cannot hire someone into a caseload that doesn't exist yet.
The Bonus
Everyone who attends live gets The Quiet Audit Workbook, a two-page field guide to run through your own lapsed list and your current major donor file.
Everyone who attends live gets The Quiet Audit Workbook,
a two-page field guide to run through your own lapsed list and your current major donor file.
03
The sequence nobody runs
Hire, then build: eighteen months, maybe. Build, then hire: the hire produces in quarter one. Almost every organization runs it in the wrong order, and I'll show you the three specific blockages that make them do it.
The Bonus
Everyone who attends live gets The Hire-or-Build Diagnostic, a two-page field guide you'll score during the training and bring to your next board meeting.
Page One · The three-question readiness diagnostic, with what each answer tells you about your next hire.
Page Two · The real-cost worksheet: what your last hiring round cost, line by line, so the board sees the number before it votes.
Save your seat now.
Limited spots.
Inside the Live Session
In 60 minutes, you'll:
See the real cost of one more hiring round, line by line
Learn the equation that actually produces revenue, and why headcount isn't in it
Find the line between a list and a caseload
Score yourself live on the three-question readiness diagnostic
See the three blockages that keep a caseload from ever transferring
Walk out with a decision instead of another quarter of partial fixes
Inside the Live Session
In 60 minutes, you'll:
✔ See the real cost of one more hiring round, line by line
✔ Learn the equation that actually produces revenue, and why headcount isn't in it
✔ Find the line between a list and a caseload
✔ Score yourself live on the three-question readiness diagnostic
✔ See the three blockages that keep a caseload from ever transferring
✔ Walk out with a decision instead of another quarter of partial fixes
by the numbers
The proof is in the pipeline.
$2M+
Documented wins from real clients in the last six months
89%
Close their largest gift within 6 months of implementation
80+
Named wins tracked in the last six months
Results are self-reported by program participants. Individual outcomes vary based on organizational size, staff capacity, stage of implementation, and other factors.
BY THE NUMBERS
The proof is in the pipeline.
$2M+
Documented wins from real clients in the last six months
89%
Close their largest gift within 6 months of implementation
80+
Named wins tracked in the last six months
Results are self-reported by program participants. Individual outcomes vary based on organizational size, staff capacity, stage of implementation, and other factors.
Save your seat now.
Limited spots.
This is the cost breakdown your board needs to see before it votes on another hire. Let's do it together.
This is the reframe your board has been waiting for you to name. Let's do it together.
Save your seat now. Limited spots.
This is the cost breakdown your board needs to see before it votes on another hire. Let's do it together.
Attend Live & Receive
Everyone who attends live gets The Hire-or-Build Diagnostic, a two-page field guide you'll score during the training and bring to your next board meeting.
Page One · The three-question readiness diagnostic, with what each answer tells you about your next hire.
Page Two · The real-cost worksheet: what your last hiring round cost, line by line, so the board sees the number before it votes.
Page One · The four-message diagnosis for your lapsed $10K+ donors.
Page Two · The Five Belonging Signals scorecard for your current major donors.
what client's say
In their own words.
"What surprised me most was realizing there is a system... a way to know what to do every step."
— Karen H.
Founder, Libera (WV)
"BAG changed everything. I closed a $25K gift within 3 weeks and two more soon after."
— Amy L.
MGO, Polar Bears International
"Started with a small giver of $500 per year who now gives $100K annually."
— Rosemary E.
The Doula Project
"As a small team with a limited list, we implemented the system and immediately got our first big win."
— Andrew M.
ED, Wisconsin Inmate Education Association
WHAT CLIENT'S SAY
In their own words.
"What surprised me most was realizing there is a system... a way to know what to do every step."
— Karen H.
Founder, Libera (WV)
"BAG changed everything. I closed a $25K gift within 3 weeks and two more soon after."
— Amy L.
MGO, Polar Bears International
"Started with a small giver of $500 per year who now gives $100K annually."
— Rosemary E.
The Doula Project
"As a small team with a limited list, we implemented the system and immediately got our first big win."
— Andrew M.
ED, Wisconsin Inmate Education Association
what client's say
In their own words.
"What surprised me most was realizing there is a system... a way to know what to do every step."
— Karen H.
Founder, Libera (WV)
"BAG changed everything. I closed a $25K gift within 3 weeks and two more soon after."
— Amy L.
MGO, Polar Bears International
"Started with a small giver of $500 per year who now gives $100K annually."
— Rosemary E.
The Doula Project
"As a small team with a limited list, we implemented the system and immediately got our first big win."
— Andrew M.
ED, Wisconsin Inmate Education Association
WHAT CLIENT'S SAY
In their own words.
"What surprised me most was realizing there is a system... a way to know what to do every step."
— Karen H.
Founder, Libera (WV)
"BAG changed everything. I closed a $25K gift within 3 weeks and two more soon after."
— Amy L.
MGO, Polar Bears International
"Started with a small giver of $500 per year who now gives $100K annually."
— Rosemary E.
The Doula Project
"As a small team with a limited list, we implemented the system and immediately got our first big win."
— Andrew M.
ED, Wisconsin Inmate Education Association
WHO THIS IS FOR?
This is for you if:
✔ You've been told the plateau breaks when you find the right person
✔ Your last major gifts officer left inside two years
✔ Your best donors will only talk to you
✔ You can't name which donors advanced last week
✔ The board wants to see something by June
WHO THIS IS FOR?
This is for you if:
This training is for nonprofit leaders who:
✔ You've been told the plateau breaks when you find the right person
✔ Your last major gifts officer left inside two years
✔ Your best donors will only talk to you
✔ You can't name which donors advanced last week
✔ The board wants to see something by June
About Rhea
The system I wish someone had handed me on day one.
Rhea Wong spent 10+ years as a nonprofit Executive Director, scaling her NYC organization and personally closing multiple six-figure gifts. She started by Googling "what is an ED?" and ended up building the operating system she wishes someone had handed her on day one
Now she helps nonprofit leaders build the system behind donor growth: visibility into donor movement, structure that creates momentum, revenue you can plan around. Her clients have closed first six-figure gifts, $1.1M unrestricted donations, and 200x donor upgrades using the frameworks she'll walk you through live.
About Rhea
The system I wish someone had handed me on day one.
Rhea Wong spent 10+ years as a nonprofit Executive Director, scaling her NYC organization and personally closing multiple six-figure gifts. She started by Googling "what is an ED?" and ended up building the operating system she wishes someone had handed her on day one.
Now she helps nonprofit leaders build the system behind donor growth: visibility into donor movement, structure that creates momentum, revenue you can plan around. Her clients have closed first six-figure gifts, $1.1M unrestricted donations, and 200x donor upgrades using the frameworks she'll walk you through live.
You're about to spend $140,000 to find out.
Spend 60 minutes instead.
Free. Live. September 17, 2026 at 2:30PM-3:30PM EST. Limited spots.
You're about to spend $140,000 to find out.
Spend 60 minutes instead.
Free. Live. September 17, 2026 at 2:30PM-3:30PM EST. Limited spots.
© All Rights Reserved.
©Rhea Wong Consulting. Privacy Policy | Terms of Service
© All Rights Reserved.
©Rhea Wong Consulting. Privacy Policy | Terms of Service