Big Ask Gifts Program

Book Your Donor Growth Evaluation Call

This isn’t a casual conversation—it’s a focused, high-level strategy call for nonprofit leaders who are serious about growing their donor revenue.

We’ll evaluate where your current approach is falling short, explore what’s possible, and determine whether Big Ask Gifts is the strategic next step to help you close larger, more aligned gifts—consistently and with less pressure.

This is designed for nonprofit leaders with an established donor base who are ready to strengthen and grow their major gift revenue.

After completing this short application, you’ll be taken directly to book your call. (Time to complete 2-3 minutes)

👋 Let’s Get Acquainted

Just a few basics so we know who we’re talking to.

First name? *

Last name? *

Best email address? *

Cell Phone (for appointment updates)

What’s your organization’s name? *

Organization's website? *

Current Title/Role? (This conversation is intended for leaders with decision-making authority or direct access to it.) *

🔍 Let’s Diagnose the Gaps

We’re looking to understand what’s really happening behind the scenes.

Where are you currently feeling the most tension in your major gift strategy? (Check all that apply) *

We don’t have a clear pipeline of major donors

Our asks are inconsistent or unclear

We're relying too heavily on events or grants

We don’t have a strong middle or major donor tier

Our current funders aren’t growing with us

Major gift responsibility is unclear or inconsistently owned

Something else

If something else, explain here:

Have you or your team taken any strategic steps to address these issues in the past 12 months? Briefly share what you tried — and what results (if any) it produced. *

Which statement best describes your current major gifts strategy? *

Totally unclear (we’re throwing spaghetti)

We have a few ideas, nothing cohesive or repeatable

We have a plan, results are inconsistent

The strategy is mostly clear; execution and systems are the gap.

Crystal clear—we just need help executing

🎯 Zooming Out: Vision & Stakes

You don’t have to write a novel—just give us the headlines.

What’s your fundraising or revenue goal for the next 6–12 months? Ex: Raise $500K in major gifts, diversify beyond grants, etc. *

Why is that goal important right now? What would it unlock if you hit it? (Bullet points are fine.) *

What’s currently at risk if nothing changes in the next 6–12 months? Be honest—what does it cost your mission to delay this? *

What conversations are currently happening at the leadership or board level around revenue, growth, or financial stability that’s prompting you to look more closely at major gifts? *

🧮 Let’s Talk Scale & Readiness

(This helps us tailor your experience based on size, stage, and resources.)

Do you currently have an active way of identifying and communicating with potential donors? *

Yes, we have an active donor base and regularly communicate with them

Somewhat, we have contacts but no consistent outreach or system

No, we don’t currently have a clear donor pipeline

What’s your organization’s current annual operating budget? *

Under $500k

$500K - $1M

$1M - $2M

Over $2M

How much did your organization raise from individual donors in the last 12 months, and approximately how many donors contributed? *

🔓 Decision Flow & Readiness

The biggest predictor of whether new fundraising systems take root isn’t strategy, it’s whether your organization is in a stable enough place to absorb change.

Help us understand what’s happening internally.

In the next 6 months, will your organization experience any of the following? (Check all that apply) *

ED/CEO transition (leaving, retiring, or new in role <6 months)

Major board turnover or board chair transition

Founder stepping back or departing

Significant funding loss or grant cycle shift requiring strategic pivot

Fiscal year change or budget freeze

I just started in this role (under 6 months)

None of the above — leadership and structure are stable

When do you realistically need to make a decision about improving your donor strategy? *

We’re feeling the pressure now and are prepared to act immediately

Within the next 30 days

In the next 2–3 months

3–6 months or later

How involved are you in decisions like this? *

I can make this decision independently

I lead the recommendation and bring it to leadership/board

I would need someone else to take the lead

Before We Wrap: Let’s Talk Investment—No Guesswork. No Games

Big Ask Gifts is a high-touch mentorship experience designed to help nonprofit leaders build a predictable major gift system.

Most clients are investing: $1,375/month

Where are you in relation to this level of investment? *

✅ Yes — this level of investment is aligned and we’re prepared to move forward if it’s a fit

✅ I’d need to involve other decision-makers, but I’m interested

🚫 Not right now — this isn’t feasible for us currently (We appreciate your honesty. We’ll follow up with resources that can still support your growth.)

Book Your Donor Growth Evaluation Call

© Rhea Wong 2026

Brooklyn, NY

(929) 324-0659

rhea[a]rheawong.com

© Rhea Wong 2026

Brooklyn, NY

(929) 324-0659

rhea[a]rheawong.com